Brease is an easy-breezy way of improving the energy efficiency of buildings.

It offers facade renovation to condominiums that want to improve the energy efficiency of their buildings. Brease operates by installing vertical greenery shading systems in an easy and quick way aiming to accelerate the Italian house system transition to greener. For this reason, its technical and organizational solutions are designed to be highly adaptable to local contexts and ensure its replication.

Brease, which is made of ceramic modules and easily mounted on the wall with a metal structure, acts as a shading panel that prevents direct sunlight from entering the house and allows the refreshed cool air to enter through the balcony and windows.

The angle of the modules can be adapted to the location of the building and the sunlight, as well as their special arrangement in front of the windows and balconies. Insulation is provided by the natural properties of the clay and the gaps in the bricks. These air gaps encourage the formation of natural ventilation (chimney effect) and slow down the heat exchange between spaces at different temperatures.

The product offers long-term use thanks to its modular and easy-to-maintain components. The material used in the manufacturing of the modules is clay, which is relatively low-impact and requires very little processing once extracted. Plus, waste clay bricks can be recycled into grain particle sizes and used as sand replacement in concrete, reintroducing waste products into the construction industrial chain.

The panels become a vertical garden over time with the help of climbing plants, thus contributing to the shading and cooling. Over time, the plants that cover the facade not only cool the air inside the house units, but also the surrounding air, helping to reduce the heat island effect of the city, benefiting the neighborhood.

Overview of the issue and your approach: The global temperature will exceed the warning threshold of 1.5ºC in comparison with the pre-industrial era around 2030. Heat waves will become recurrent in the Mediterranean area, specially in southern Italy. In 10 years the Italian society will become aged, environmentally conscious, and digitized. As a consequence, the architecture of Italian urban centers will seem dramatically different.

Home renovation will be a way to combat energy poverty by improving the energy efficiency of dwellings, particularly in Europe, where architectural stocks are old and the worst performing buildings are primarily residential. In Italy, for instance, more than 60% of residential buildings were constructed prior to 1976, when the first energy-saving law was passed.

Despite the Italian government's offer of various financial support, there are numerous impediments to building renovation because the conditions to apply for aid are frequently difficult and the processes are too complex. Currently, there is a lack of clear and reliable information available to homeowners, as well as insufficient business and government cooperation.

We envision a product-service that accelerates the Italian house system transition to greener, which will help Europe to achieve the goal of climate neutrality by 2050.

Our goal is to offer a system to deploy faster house energy efficiency, by offering an affordable solution to reduce the consumption of powered devices for domestic thermal comfort especially in hot areas.

The intensification of energy poverty due to global warming is a problem that will affect most nations and we want to ensure that our innovation can assist diverse contexts around the globe. We believe that collaborating with local agents and benefiting local systems has a great potential for escalation, in order to impact communities beyond the individual sphere
The essence of your solution: Brease is a modular system designed to be adapted to the facades of buildings. It creates a vertical garden that works as an insulation and shading panel, helping households save more energy.
The stakeholders in your project: Brease operates as part of a larger ecosystem that includes strategic partners who help produce, sell, and manage the product-service, such as condominiums, house owners, energy companies, local suppliers, subcontractors, and upcycling plants. Brease requires support from sponsors, governmental institutions, and energy agencies for decision-making. Regulators, policy makers, architects associations, and local communities associations are among the impacted agents who must be informed regularly.